The feature of Brands has become an intensive product since its launch. It has gone through constant iterations and several versions of designs to support various users and sales initiatives. This project showcases different aspects of the Brands feature and a variety UX design deliverables.
VARIOUS USER GROUPS
"Brands" serves different clients and all channels need to work well together. Business side, client side, consumer side, and with legallization there are going to be more channels added in the future. Below is a quick overview of how the experience is like across different user groups.
The sales team wanted to have our verified icon trademark to maintain the credibility of the products and brands we verified, and this will be the beginning of a series of similar initiatives such as "certified" or "sponsored". Therefore, the icon needs to have enough brand identity to trademark it as well as making room for growth into its own set.
USER FLOW & SITEMAP
Below is the general Brands user flow, with a verified sitemap that breaks down the new taxanomy categories.
This series of images provides a glimp of how the Brands admin wireframes look like. This low fidelity wireframe set explains to the moderation team how brans information and product information are going to be organized and how they can approve or deny the information submitted.
Our new taxanomy is very intensive with lots of unfamiliar technical terms that users are not familiar with. Below is the high fidelity prototype that illustrats how we planned to introduce taxonomy education incorporating the education center that's a supporting but separate initiative.